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A look into the minds here at Aimtrac. Get the latest news, guides and insights from the team to keep you informed.
Marketing Insight
What are the essential ingredients of great content?

‘Content is King’ – I wonder if Bill Gates ever realised how much that phrase would be quoted when he first wrote it back in 1996? Even now over 20 years later the phrase is still much talked about and brings up a variety of articles when typed in a search engine (trust me I checked!) all stating the importance of content and why it is so vital in today’s business landscape.

Operations Insight
What is Knowledge Management worth?

Whether you're a sole trader, or running a business of any size, knowledge is one of your most important assets. Important enough that these days, it's crucial to develop clear systems for gathering, organising, and using knowledge.

HR Insight
Permanent vs. Contract: How should you employ your Knowledge Manager?

Bringing in a knowledge manager can dramatically change the way you collect, store and use information within your organisation. In order to make the right changes you will need to decide whether this will be an ongoing, permanent role or one that is best completed on a contract.

Marketing Insight
Invest in your company's future by knowing your limits

Back in February 2019 this Tweet went viral and with almost 42,000 retweets and 132,000 likes, at the time of writing this blog, it’s something that clearly resonates with a lot of people. Like many others we’ve seen this tweet and it resonated with us.

Marketing Insight
The problems of pre-packaged theme websites

First impressions count. When we are asked to look at creating a new website for a number of clients, it’s important to look at it from a number of angles to assess its viability.

Company News
Aimtrac Group…changing the model

Aimtrac Group is a business with a simple message. It wants to help companies, their owners and management teams, by removing the burden of wearing too many hats.

Operations Case Study
Knowledge is power! How to capture and manage the insight generated in a development environment

What’s required to easily capture the information and knowledge generated whilst developing a greenfield digital data platform?

Operations Insight
Working from home - will it last beyond COVID-19?

It’s been a few weeks now since the whole of the UK has had to face up to a new way of working and a little over four weeks since the Government imposed a lockdown. Life has changed hugely not only at a professional level but in our private lives too.

Company News
Aimtrac rebrand information

Back in December 2019 we took the decision to rebrand ourselves to better support our clients and further develop new opportunities. We have since then, behind the scenes, been putting things in place for our grand relaunch. 

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