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Insights

A look into the minds here at Aimtrac. Get the latest news, guides and insights from the team to keep you informed.
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Marketing Insight
A handful of reasons to outsource content writing

When it comes to writing content for your website, printed literature and even social media then it might be worth asking yourself if you are the best person for the job. Doing your own writing might seem like the cheapest option but it isn’t necessarily the best use of your time and may not be the quickest route to getting suitable content.

Marketing Insight
Ordering Seasonal Products from Aimtrac Group

For any company involved in design or print Christmas always starts that bit earlier so we can be ready when businesses turn their thoughts to the party season. However, Christmas 2020 is shaping up to be vastly different to any other year.

Marketing Insight
What are the essential ingredients of great content?

‘Content is King’ – I wonder if Bill Gates ever realised how much that phrase would be quoted when he first wrote it back in 1996? Even now over 20 years later the phrase is still much talked about and brings up a variety of articles when typed in a search engine (trust me I checked!) all stating the importance of content and why it is so vital in today’s business landscape.

Marketing Insight
Invest in your company's future by knowing your limits

Back in February 2019 this Tweet went viral and with almost 42,000 retweets and 132,000 likes, at the time of writing this blog, it’s something that clearly resonates with a lot of people. Like many others we’ve seen this tweet and it resonated with us.

Marketing Insight
The problems of pre-packaged theme websites

First impressions count. When we are asked to look at creating a new website for a number of clients, it’s important to look at it from a number of angles to assess its viability.

Company News
Aimtrac Group…changing the model

Aimtrac Group is a business with a simple message. It wants to help companies, their owners and management teams, by removing the burden of wearing too many hats.

Company News
Aimtrac rebrand information

Back in December 2019 we took the decision to rebrand ourselves to better support our clients and further develop new opportunities. We have since then, behind the scenes, been putting things in place for our grand relaunch. 

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