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Marketing is anything but a nice to have. It should be the engine room of driving new business into your organisation. From customer understanding through to tactical activities for engagement in both the online and offline world, a commercial marketing approach can sit at the heart of revenue growth and a profitable organisation.

Marketing drives your bottom line

Pivotal to any growth and retention strategy is marketing. It aligns behind your business objectives to steer your company direction and positively impacts the relationship you have with your customers.

Many SMEs waste valuable resources on marketing tactics without looking at the bigger picture and using marketing holistically as part of driving the whole company forward.
Aimtrac Marketing will always start with understanding your proposition – determining what it is that makes you stand out in your marketplace and the value you give to your customers. It then covers a spectrum from strategic planning through to the tactical delivery of activities that will engage and convert new business.

Our expertise in commercial marketing mean that every penny counts and all activity is measurable. From online demand generation, highly engaging content and creative, through to profile raising and reputation management, our marketing services are designed to drive return.
Marketing success is defined through business profitability and a good reputation. Utilising our support and experience can help set marketing goals earlier which will provide your company with a better investment in the long term.
There are many different approaches to marketing but one that is considered in line with overall business strategy will have the greatest impact.

Our Approach


Our first step is always to analyse the business and discuss what the pain points are that you are trying to solve and your overall business objectives. For example, with our bookkeeping service we will look at current expenditure and the way money is managed and improvements that can be made; for marketing services we will look at how marketing is positioned within the business, existing web presence, customer communications, branding and the marketing budget.


Working in partnership alongside your company we will implement the plan based upon the strategy identified. Due to the agile nature of Aimtrac we can adapt the support provided quickly and efficiently which is why we can offer such a range of services.


From our analysis and discussions with you as a client we will formulate a plan across the areas needing improvement. We will make short term and long-term suggestions based on your current business needs and budget. We can support your business in one or all our areas of expertise either on a singular service basis or one or more services running concurrently.


Our team will provide regular updates and progress reports, results will be monitored frequently to ensure targets are being met. We are completely committed to providing value to companies so we frequently check in to monitor return on investment as well as where else we can add value.

Other Services we offer

Are you confident your company’s internal processes are robust, organised and best equipped to ensure exceptional customer service and business continuity?
Learn more
Do you have a high performing, well-engaged and compliantly run workforce who are all aligned behind your company objectives?
Learn more
Are you close to your key business numbers and confident your financial operations are contributing to your business growth?
Learn more

Let’s discuss how we can help

Contact us for an informal discussion about your business and how we can help.
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© 2020 Aimtrac Group Ltd | Company No. 7671010 | VAT No. 117675009
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